VETERINARY RECRUITMENT & CULTURE STORYTELLING
For practice managers and vet clinic recruiters who want the right vets and nurses to recognise their clinic as Their Kind of Clinic—whether a job ad is running now or no vacancy exists yet. Discover how Culture Story Centres turn real experiences from your team into reasons to apply or keep in touch.
Sept. 17, 2026
U Is for UNDERSTANDING: What Does ‘We Work as a Team’ Actually Mean at Your Veterinary Clinic?
Almost every veterinary clinic can say, “We work as a team.”
A vet or nurse reading your job ad still has no idea what will happen when they ask for help, disagree with a colleague or find themselves holding the fort at the end of a shift.
Those are…
A vet or nurse reading your job ad still has no idea what will happen when they ask for help, disagree with a colleague or find themselves holding the fort at the end of a shift.
Those are…
Sept. 9, 2026
C Is for CLARITY: The Harder Your Clinic Is to Understand, the Easier It Is to Keep Scrolling
A vet or nurse may start researching your clinic months before you advertise a vacancy. Perhaps their partner is being transferred, a parent has become ill, or they already know they’ll be moving next year.
After a hard day, they sit down to look a…
After a hard day, they sit down to look a…
Sept. 2, 2026
L Is for LIVED VALUES: What Happens When a Client Starts Shouting?
Most veterinary clinics have values.
Respect. Support. Compassion. Teamwork. Wellbeing.
They may appear on the clinic website, in the team handbook or on the lunchroom wall.
But to a vet or nurse considering their next career move, those words ar…
Respect. Support. Compassion. Teamwork. Wellbeing.
They may appear on the clinic website, in the team handbook or on the lunchroom wall.
But to a vet or nurse considering their next career move, those words ar…
Aug. 26, 2026
A Is for ACTUAL PEOPLE: Who Is Behind Your “Supportive Team”?
Your veterinary clinic employs real, living, breathing people.
But what can a vet or nurse considering their next career move discover about them?
Who will answer when they ask for help? Who will stand beside them when a case becomes difficult or th…
But what can a vet or nurse considering their next career move discover about them?
Who will answer when they ask for help? Who will stand beside them when a case becomes difficult or th…
Aug. 19, 2026
E Is for EVERYDAY EVIDENCE: The Cake Problem in Veterinary Recruitment
Every Thursday, before one veterinary clinic’s large-animal team meeting begins, there is a cake on the table.
The same vet bakes it every week.
Nobody asked her to. It is not in her job description. It has simply become part of what happens on Th…
The same vet bakes it every week.
Nobody asked her to. It is not in her job description. It has simply become part of what happens on Th…
Aug. 12, 2026
R Is for REAL STORIES: Why ‘Small, Hardworking, Friendly Team’ Doesn’t Work
“Small, hardworking, friendly team” sounds positive. It may even be true. But it tells a vet or nurse nothing specific about what happens inside your clinic.
That is the problem with many veterinary job ads. One clinic describes itself as collabora…
That is the problem with many veterinary job ads. One clinic describes itself as collabora…
Aug. 5, 2026
Seven Veterinary Recruitment Elephants—and the One Thing They Share
Seven veterinary recruitment elephants can look like seven separate problems. A clinic is still judged by an old reputation. A job ad attracts views but not applications. The skills shortage appears to explain everything. After-hours, pay, graduate …
July 29, 2026
Corporate or Independent? Say Which in Your Veterinary Job Ad
Corporate versus independent veterinary-clinic ownership attracts strong opinions in both directions. Some vets and nurses value the structure, scale, career pathways, equipment and training a larger group may offer. Others prefer knowing the owner,…