034 - How to Recruit, Retain and Rouse Generation Z in Your Veterinary Clinic

Send us a text Gen Z are those grads who started entering the workforce a few years ago. They’re also called the i-Gen – as in iPad and iPhone and Zoomers. Generational “personalities” Generational personalities don’t come so much from the actual year someone was born – or the span of years – but from events that a generation of people – a cohort – experience as they grow up at a certain time in society’s history. It’s these significant events that shape the values of a coh...
Gen Z are those grads who started entering the workforce a few years ago.
They’re also called the i-Gen – as in iPad and iPhone and Zoomers.
Generational “personalities”
Generational personalities don’t come so much from the actual year someone was born – or the span of years – but from events that a generation of people – a cohort – experience as they grow up at a certain time in society’s history.
It’s these significant events that shape the values of a cohort.
It shapes how they live, work, and interact with others. There’s always a huge and significant defining moment in time that starts a generation.
For example, Covid-19 will draw the line in the sand between the Zoomers and this new generation. Maybe’ll it’ll be called Gen-C as in Covid.
Today, though, I want to talk about Generation Z – sometimes known as the i-Generation.
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