Episodes

The $5,000 professionally produced video gets 50 likes. The blurred photo of your team laughing at closing time gets 20 shares. Why? Most clinics think polish equals professionalism equals hires. They're wrong. Shares trump l...

Dr Ross Milner has worked everywhere from Antarctica to Fiji — but chose Gisborne as the best place in New Zealand for a vet to settle. In this episode, he explains why, and what day-to-day life as a vet there actually looks ...

When Sarah shares a Culture Story from her personal profile, her vet school friends believe her. When your clinic posts the same thing, it's marketing. Sarah has 338 Facebook friends, 500 LinkedIn connections, 264 Instagram f...

Dr Loren Cribb has been calling Gisborne home since 2014. She started as a nervous new grad from the South Island and stayed for the trauma cases, the hunting dogs, and a nursing team that's always "one step ahead." This is w...

You're posting about your team. Nothing's happening. That's because you're copying clinics who haven't figured it out either. This episode shows you what you're actually looking at when you see those bland team posts - and why the water cooler conversation you keep having is the actual problem. I'm…

Three-minute commute. One traffic light. Equipment that surprises people. And a team so competent that Emma doesn't get called when her team is on call at the weekends. Emma moved from Auckland four years ago and describes wh...

Are you going dark between job ads—and is that silence costing you when the next resignation hits? Most vet clinics think you stop posting when you're fully staffed. Then someone resigns and you're introducing yourself to complete strangers. Again. Just like last time. This episode is about why the…

Sarah left CareVets Gisborne. Then she came back. In this episode, you'll hear why the team she left was the team she missed most, what it's really like becoming part of a community where you chat about patients while doing your grocery shopping, and the clinical variety that comes with being the m…

Most great vets and nurses already have a mental shortlist before they start job-hunting. Clinics they've noticed, names they recognise, places that seem good to work for. If you're not on that list, you're starting cold when...

Dr Anna knew nothing about New Zealand before leaving Dublin, Ireland. Just that the weather would be terrible - like at home. A year later, she's thinking about residency. This is the final episode in the VetsOne Employer of...

"You're not hiring staff. You're trying to bring back awareness from the dead", that's the point Julie South makes today. Most vet clinics think they have two options: advertise when hiring, or do nothing when fully staffed. But that "doing nothing" phase is costing you more than you realise — and …

What Support Actually Looks Like: Two Vet Nurses on Corporate vs Private Practice Brooke and Abi are both veterinary nurses at VetsOne . One's been there two years, the other nearly two. Both came from clinics where they felt...

Most responsible for recruitment in a vet clinic, think they're building their employer brand when they post a job ad. They've written a detailed description, listed benefits, maybe mentioned their culture. They hit publish and wait for applications. Then nothing happens. So they rewrite the ad, ad…

Dana relocated 1300 kilometres from Central Otago to Hawke's Bay specifically for this veterinary nursing position at VetsOne. In this episode: Why she moved 800+ miles for a nursing role—and what it took to build a new life knowing only 3-4 peopleCorporate vs. privately owned clinics: "You feel mo…

Your clinic's website, social media and team page were built to attract pet owners. When you send job seekers to that same content, you're asking consumer marketing to do employer brand marketing's job. It simply can't. The person visiting your website to book an appointment is looking for complete…

In Part 1 (ep 1009), you heard Dr Mia's journey as a mature student to veterinary medicine, her transition from mixed to small animal practice, and how VetsOne supported her herbal medicine side hustle. You also heard why she left—and what drew her back 18 months later. In Part 2, Dr Mia walks thro…

Dr Mia describes VetsOne as her "forever home" - and after hearing her story, you'll understand why. In this first part of our conversation with Dr Mia, you'll discover how a new graduate found a clinic that not only supported her transition from mixed to small animal practice, but actively champio…

Someone resigns. You advertise. Months pass with no suitable applicants. You spend thousands across multiple platforms. Eventually you fill the position, turn everything off, and breathe a sigh of relief. Then 18 months later...

VetsOne: 34 Years of Evolution - Amanda What does 34 years of loyalty to one veterinary clinic tell you? When Amanda started at VetsOne in 1990 as the last on-the-job trained veterinary nurse, she couldn't have imagined she'd still be there today—now as operations manager, leading a team through fl…

What does it look like when a veterinarian who knew at age five what she wanted to be deliberately steps back from clinical work to build something bigger? Dr Sharon Marshall, one of VetsOne' s three directors, has spent 25 y...

This is the final episode in the VetsOne Employer of Choice series where Dr Sharon Marshall brings it all together—the philosophy, the practical support, and the vision for where this 80-year-old practice is heading. In Part ...

Send us a text What's the difference between clinics that fill positions in weeks and those that post the same job ad month after month with zero applications? After 16 episodes of job ad strategies, you might discover the answer isn't about what you know - it's about what you've actually implement…

Send us a text Meet Dr Mike Newell, one of VetsOne's three working director-owners and a large animal veterinarian who's spent over 25 years building relationships with Hawke's Bay farming clients. In this conversation, you'll hear: What it's like being both a practice owner and a working veterinar…

Send us a text Dr Jason Clark is one of VetsOne's three directors and a working farm vet who came to veterinary medicine as a mature student. In this episode, he walks through what collaborative protocol development actually looks like when a clinic genuinely involves staff in decision-making. In t…