Episodes

When Big Numbers Don’t Matter When a clinic needs to advertise, the decision often feels obvious. Choose the platform with the biggest database. The most traffic. The largest audience. But what if those numbers aren’t measuring what actually matters? In this episode of Veterinary Voices, Julie Sout…

Energy Vets | Culture Stories in Action (Part 2) Staying in a clinic long-term isn’t just about the work you do. It’s about how you’re supported, how leadership shows up, and what happens when things don’t go to plan. In this episode, Julie South continues her conversation with Greg Hall, Managing …

Recruitment Momentum: Why Starting From Cold Keeps You Trapped Most veterinary clinics don’t realise they’re stuck in a recruitment cycle — they just feel the exhaustion of it. In this episode of Veterinary Voices, Julie South explores recruitment momentum and why starting from cold every time you …

Energy Vets Taranaki NZ | Culture Stories in Action (Part 1) Most vets and nurses know within a few minutes whether a clinic feels like their kind of place — long before they ever see a job ad. In this episode, Julie South is joined by Dr Greg Hall, Managing Director at Energy Vets in Taranaki, for…

Network Expansion: How Culture Stories Amplify Beyond Your Reach Most vet clinics don’t struggle to hire because their roles aren’t appealing. They struggle because the right vets and nurses never see them. In this episode of Veterinary Voices, Julie South explores network expansion — and why job a…

CareVets Gisborne | REAL+STORY When vets and nurses think about changing clinics, they’re not just choosing a role. They’re choosing the people they’ll work with — and the support around them when things get busy or unpredictable. In this episode of Veterinary Voices, Julie South continues the Care…

Vets and nurses scroll past job ads — not because they think vet clinics are lying, but because they’ve seen the same claims repeated over and over again. “Great team. Supportive environment. Work-life balance.” The words did...

A vet in Melbourne is scrolling job ads, actively looking to relocate. She sees a position in Hamilton, New Zealand. Good clinic. Competitive salary. Sounds fine. She clicks through, reads the job description, then keeps scrolling. Three weeks later, she accepts a position in Melbourne. Not better.…

CareVets Gisborne's Clinic Coordinator Rhonda moved from London to Gisborne five years ago. In London, her commute was 90 minutes. In Auckland, she never got out of second gear in traffic. In Gisborne? Five minutes. Through "5 o'clock traffic" means waiting for half a dozen cars at a roundabout ins…

You list protected meal breaks, no weekend work, and flexible hours in your job ad. So does every other clinic in your city. How do vets and nurses decide? They can't tell you apart. So they don't apply. Or they apply everywhere and mean nowhere. Meanwhile, down the road, another clinic fills their…

What does a locum vet who's worked at five different clinics across New Zealand think when she walks into CareVets Gisborne? "I've actually loved it." Dr Camille Bonini is an English vet on a working holiday visa with absolutely no reason to sugarcoat anything. She's seen what good looks like and w…

The $5,000 professionally produced video gets 50 likes. The blurred photo of your team laughing at closing time gets 20 shares. Why? Most clinics think polish equals professionalism equals hires. They're wrong. Shares trump l...

Dr Ross Milner has worked everywhere from Antarctica to Fiji — but chose Gisborne as the best place in New Zealand for a vet to settle. In this episode, he explains why, and what day-to-day life as a vet there actually looks ...

When Sarah shares a Culture Story from her personal profile, her vet school friends believe her. When your clinic posts the same thing, it's marketing. Sarah has 338 Facebook friends, 500 LinkedIn connections, 264 Instagram f...

Dr Loren Cribb has been calling Gisborne home since 2014. She started as a nervous new grad from the South Island and stayed for the trauma cases, the hunting dogs, and a nursing team that's always "one step ahead." This is w...

You're posting about your team. Nothing's happening. That's because you're copying clinics who haven't figured it out either. This episode shows you what you're actually looking at when you see those bland team posts - and why the water cooler conversation you keep having is the actual problem. I'm…

Three-minute commute. One traffic light. Equipment that surprises people. And a team so competent that Emma doesn't get called when her team is on call at the weekends. Emma moved from Auckland four years ago and describes wh...

Are you going dark between job ads—and is that silence costing you when the next resignation hits? Most vet clinics think you stop posting when you're fully staffed. Then someone resigns and you're introducing yourself to complete strangers. Again. Just like last time. This episode is about why the…

Sarah left CareVets Gisborne. Then she came back. In this episode, you'll hear why the team she left was the team she missed most, what it's really like becoming part of a community where you chat about patients while doing your grocery shopping, and the clinical variety that comes with being the m…

Most great vets and nurses already have a mental shortlist before they start job-hunting. Clinics they've noticed, names they recognise, places that seem good to work for. If you're not on that list, you're starting cold when...

Dr Anna knew nothing about New Zealand before leaving Dublin, Ireland. Just that the weather would be terrible - like at home. A year later, she's thinking about residency. This is the final episode in the VetsOne Employer of...

"You're not hiring staff. You're trying to bring back awareness from the dead", that's the point Julie South makes today. Most vet clinics think they have two options: advertise when hiring, or do nothing when fully staffed. But that "doing nothing" phase is costing you more than you realise — and …

What Support Actually Looks Like: Two Vet Nurses on Corporate vs Private Practice Brooke and Abi are both veterinary nurses at VetsOne . One's been there two years, the other nearly two. Both came from clinics where they felt...

Most responsible for recruitment in a vet clinic, think they're building their employer brand when they post a job ad. They've written a detailed description, listed benefits, maybe mentioned their culture. They hit publish and wait for applications. Then nothing happens. So they rewrite the ad, ad…