Episodes

“But isn’t this just employer branding, Julie…?” It’s a question that comes up when clinics start looking beyond job ads and into how they’re seen as a place to work. In this episode of Veterinary Voices, Julie South answers that question directly. Because while employer brand marketing and what she’s describing can sound similar, they’re designed for different situations. Employer brand marketing comes from large organisations — built to manage perception across multiple locations, roles, an...

Front Desk, Full Team: Stacey Deacon on How Energy Vets Works Day to Day Stacey Deacon didn’t train as a veterinary nurse. She’s a dedicated receptionist — and part of a reception team that sits at the centre of how Energy Vets runs day to day. In this final episode of the Energy Vets REAL+STORY series, Stacey shares what working on the front desk actually looks like inside a busy mixed practice in Taranaki. The reception team works across both the Inglewood and Waitara clinics, coordinating ...

When veterinary clinics start looking at changing how they approach recruitment, certain phrases come up in conversation.

They’re usually said under pressure.

And they often stop things before they really get going.

In this episode of Veterinary Voices, Julie South continues the Where Vet Clinics Get Stuck series by looking at one of the most common:

“We don’t have time for this.”
For clinics already stretched — covering vacancies, juggling rosters, and trying to run recruitment campaigns th...

Leadership, Succession, and Coming Home: Kylie Lindsay on Growing People at Energy Vets Kylie Lindsay began her journey with Energy Vets answering after-hours phones. More than twenty years later, she’s Clinic Services Manager, shareholder, and now a director of the Taranaki practice. In this second half of Julie South’s conversation with Kylie, the focus shifts to leadership and the kind of veterinarian Energy Vets is looking for as the clinic grows its companion animal team. Kylie describes...

Could Your Kind of People recognise Their Kind of Clinic?
A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.

Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.

Explore Culture Story Centres for veterinary clinics

From Client to Clinic Leader: Kylie Lindsay on Energy Vets’ Growth and Team Culture Kylie Lindsay didn’t originally join Energy Vets as a staff member — she joined as a client. Growing up in rural Inglewood with horses and other animals, the clinic (then Inglewood Veterinary Services) cared for the animals on her family’s lifestyle block. One day, while a vet was visiting one of her horses, Kylie asked whether there might be any work available at the clinic. Her timing was good. A role had ju...

When veterinary clinics begin recognising the reactive recruitment cycle, certain phrases often start appearing.

They sound practical — but they’re often the cycle defending itself.

In this episode of Veterinary Voices, Julie South begins a new series exploring the objections that surface when clinics start considering a different way to approach recruitment.

The first phrase she hears most often is:

“Julie, we need someone now — not in six months’ time.”
When a clinic has been covering a va...

Head Vet Nurse Nicky Smith on Team Support, Community, and Life in Taranaki In this REAL+STORY episode of Veterinary Voices, Julie South speaks with Nicky Smith, Head Vet Nurse at Energy Vets in Taranaki. Nicky has worked in veterinary clinics in New Zealand and overseas, including time living in Auckland and abroad. But when the time came to settle and raise her family, she made the deliberate decision to return to Taranaki — the place she calls home. In this chat, Nicky shares with Julie wh...

By month five of job advertising, most vet clinics and their teams are exhausted. Posting everywhere didn’t work. Rewriting didn’t work. Spending more didn’t work. But the vacancy hasn’t just stayed a vacancy — it’s started affecting the people who are still there. In this episode of Veterinary Voices, Julie South explores what happens when a role has been open for four to six months and the pressure inside the clinic starts to build. Teams have been covering the extra work. The goodwill that...

Energy Vets, Taranaki | Starting Out as a New Grad In this REAL+STORY episode, Julie South speaks with Dr Sieara Claytor, a 2025 graduate working in her very first full-time veterinary role at Energy Vets in Taranaki. Sieara moved from the United States to study in Australia and has now started her career in rural New Zealand. Six months in, she’s already managing emergencies, assisting in surgeries beyond routine desexings, handling after-hours responsibilities, and working across two clini...

By month four of advertising, most vet clinics and their teams are exhausted. Posting everywhere didn’t work. Rewriting didn’t work. Spending more didn’t work. So you start trying random things. A Facebook post. Asking your team to share. Updating your careers page. Boosting something for $50… maybe $100. Because something has to (read: needs to!) stick. In this episode of Veterinary Voices, Julie South unpacks what really happens around week fourteen of the re...

Energy Vets, Taranaki | Why Alana Came Back In this REAL+STORY episode, Julie South speaks with vet nurse Alana Howard about why she returned to Energy Vets after starting her nursing career there 20 years ago and then spending years working in Australia. Alana talks about what made coming back feel like the right decision — not just professionally, but personally. She compares different clinic environments and explains what stands out at Energy Vets: how nurses are trusted to use their skil...

Why Spending More on Job Ads Doesn’t Work By month three of advertising, most vet clinics assume the problem is reach. Not enough applications? Then not enough visibility. Not enough visibility? Spend more. Premium placement. Featured listings. Boosted posts. Maybe even a recruitment agency. But the real problem isn’t reach. It’s recognition. In this episode of Veterinary Voices, Julie South unpacks what actually happens around week ten of the recruitment cycle—when rewriting ha...

Energy Vets, Taranaki | Growing a Career That Grows With You
In this REAL+STORY episode, Julie South speaks with Dr Michelle Gosling about what it looks like to build a long-term veterinary career in one place — and why she never felt the need to leave Energy Vets after joining as a new graduate in 2013.

Michelle reflects on her journey from new grad to senior large animal vet, working parent, farm services manager and, most recently, shareholder in the business. Rather than focusing on titles,...

When a job ad doesn’t deliver suitable applicants, most clinics assume the problem is the wording. So they rewrite it. Add more detail. Highlight mentoring. Emphasise work-life balance. Polish the benefits. And wait. In this episode of Veterinary Voices, Julie South explores what’s really happening in month two of the recruitment cycle—when “posting everywhere” hasn’t worked, and rewriting feels like the logical next step. But vets and nurses aren’t analysing your headline. They’re pattern-ma...

Energy Vets | What Makes the Job Work Long-Term (Part 2) Settling into a role is one thing. Staying in it — sustainably — is another. In this episode, Julie South continues her conversation with Dr Sam Armstrong, a mixed animal vet at Energy Vets in Taranaki, looking at what work feels like once the initial settling-in period has passed. Sam talks candidly about after-hours, workload, seasonal pressure points, and how the structure around him makes the job feel manageable over time. He also r...

This episode begins a new series looking at why the familiar recruitment playbook keeps failing veterinary clinics. Julie South starts with the first and most common response to a vacancy: posting job ads everywhere and hoping one platform will finally deliver a different outcome.

Using current data from across Australia and New Zealand, Julie explains how rotating job boards and increasing spend doesn’t change what vets and nurses experience when they scroll. The problem isn’t effort or intent...

Energy Vets | Finding Your Feet as a New Grad (Part 1) Starting your veterinary career isn’t just about clinical skills. It’s about how support shows up when you’re new, how questions are handled, and how safe it feels to keep learning — especially when you’re doing it in a new country. In this episode, Julie South speaks with Dr Sam Armstrong, a mixed animal vet at Energy Vets in Taranaki, about arriving in New Zealand straight out of university and starting his first job without knowing any...

Closing the Attraction Gap: Why Knowing Isn't the Same as Doing Most veterinary clinic managers know they should attract people before they need them—but knowing doesn't close the gap between understanding what needs to happen and actually making it happen. In this episode of Veterinary Voices, Julie South explores the attraction gap: the space between knowing you should build recognition and actually being able to do it while running a busy clinic. Through the predictable five-month recruitm...

Energy Vets - Taranaki - New Zealand | REAL+STORY
A recent graduate’s view of support, mentoring, and staying in the profession
When new graduates talk about support, they’re not talking about slogans. They’re talking about what happens in the moments that matter.

In this episode of Veterinary Voices, Julie South continues the Energy Vets REAL+STORY series with Jade, a recent graduate mixed animal veterinarian who has been working at Energy Vets in Taranaki for just over two years.

Jade shares...

When Big Numbers Don’t Matter When a clinic needs to advertise, the decision often feels obvious. Choose the platform with the biggest database. The most traffic. The largest audience. But what if those numbers aren’t measuring what actually matters? In this episode of Veterinary Voices, Julie South explores why big numbers can feel reassuring — yet still leave clinics stuck advertising for months. Database size, website hits, and subscriber counts might look impressive on paper, but th...

Energy Vets | Culture Stories in Action (Part 2) Staying in a clinic long-term isn’t just about the work you do. It’s about how you’re supported, how leadership shows up, and what happens when things don’t go to plan. In this episode, Julie South continues her conversation with Greg Hall, Managing Director at Energy Vets in Taranaki, shifting the focus from day-to-day life to what it takes to build a team that lasts. They talk openly about leadership, succession planning, ageing vet teams, an...

Recruitment Momentum: Why Starting From Cold Keeps You Trapped Most veterinary clinics don’t realise they’re stuck in a recruitment cycle — they just feel the exhaustion of it. In this episode of Veterinary Voices, Julie South explores recruitment momentum and why starting from cold every time you need to advertise keeps clinics trapped in an expensive, effort-heavy loop that never really gets easier. Through a simple but familiar comparison, Julie shows the difference between recruiting from...

Energy Vets Taranaki NZ | Culture Stories in Action (Part 1) Most vets and nurses know within a few minutes whether a clinic feels like their kind of place — long before they ever see a job ad. In this episode, Julie South is joined by Dr Greg Hall, Managing Director at Energy Vets in Taranaki, for a grounded conversation about what day-to-day veterinary life there actually looks like. They talk about the work, the people, the pace, and the place — from small animal caseloads across two clini...