034 - How to Recruit, Retain and Rouse Generation Z in Your Veterinary Clinic

Gen Z are those grads who started entering the workforce a few years ago.

They’re also called the i-Gen – as in iPad and iPhone and Zoomers.

Generational “personalities”

Generational personalities don’t come so much from the actual year someone was born – or the span of years – but from events that a generation of people – a cohort – experience as they grow up at a certain time in society’s history.

It’s these significant events that shape the values of a cohort.

It shapes how they live, work, and interact with others. There’s always a huge and significant defining moment in time that starts a generation.

For example, Covid-19 will draw the line in the sand between the Zoomers and this new generation. Maybe’ll it’ll be called Gen-C as in Covid.

Today, though, I want to talk about Generation Z – sometimes known as the i-Generation.

Could Your Kind of People recognise Their Kind of Clinic?

A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.

Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.

Explore Culture Story Centres for veterinary clinics